Good ideas and honest innovation only come about by human interaction, conflict, argument, debate. They also come about by play, wonder, and ‘adventure’, but we don’t necessarily think of adventure in the strictest sense of the word. We think of adventure as a sentiment, a sense of purpose that drives the task at hand – big or small, gain or loss.
Dreaming up new ideas, developing new products, discovering new ways to tell our stories. These are some of the great little adventures we go on. 2016 was record-breaking, from the most crowdfunded ed-tech invention in Kickstarter’s history, to the most awarded coding toy of the year. 2017? A tough act to follow, but an adventure we won’t shy away from.
Expanding the possibilities of learning through play. Creating toys that embody our commitment to exceptional design, intuitive functionality, and unique experiences. Providing little customers the world over with tools for the mind that encourage discovery and creativity. More of the adventures we’d like for you to join us on.
We’ve been in the photo studio again this month, documenting work, having a blast. Something special is coming soon. Stay tuned! We’ll let you know when the time is right…