
© Appear Here
In one of the most exciting announcements in a year of firsts for our little company, we are beyond thrilled to be the New York winners of Appear Here’s Space for Ideas competition. The contest was a search for the best new ideas across a range of fields, and from 1,500 entries Primo Toys was selected to win a flagship store in New York.

© Appear Here
It means you’ll be able to come by our pop-up shop from Wednesday October 25th to Saturday November 4th at The White Brick Boutique, a stylish venue at a fantastic spot at 9 Christopher Street, West Village, NYC. We’re thrilled that we get to meet our US community in person and introduce Cubetto to a whole new audience of kid coders-in-the-making.
There will be plenty for children to do, including thrilling coding games through different environments from outer space to the big city – perfect for one of the greatest urban centres in the world, New York City. We’ll also be making a big announcement about a new member of the Cubetto family, with tons of fun activities based around that, so stay tuned.
Learning through play is at the heart of what we do at Primo Toys, and we will bring that playful sensibility with us as we cross the Atlantic to The Big Apple.
For educators, we are hosting Teachers’ Meet-Ups during which you can find out how to incorporate our resources into your computing curriculum. Drop by during the following times: October 26th 7.30-9.30pm, October 28th 2-4pm, November 4th 2-4pm.
Watch this space for more details as we confirm them. We can’t wait to meet as many of you as possible in NYC later this month!
Primo Toys will be at The White Brick Boutique, 9 Christopher Street, West Village, New York City. Wednesday, October 25th-Saturday November 5th 2017. Open daily 11am-7pm, except November 5th until 5pm.