Since it was founded in 1923, TIME has been at the forefront of international affairs, covering the most significant events in history, documenting everything from the first moon landing through to the Arab Spring.
Now we’re excited to see our own little piece of history published in this famous magazine, with Cubetto featured as the week’s ‘Big Idea’. It’s an honour to be included in the issue, and represents another landmark moment for Cubetto!
Check out the TIME article in full here.